Naeiri Zargarian is a strategy director who believes well-crafted brands have the power to shift culture and accelerate business

Naeiri has spent more than a decade honing the craft of brand-building – from her design degree to advertising and brand consulting. She is passionate about consumer-first, experience-led  brands who are not afraid to make bold bets towards the world they want to create. 

She has worked at some of the world’s best advertising and branding agencies, including, Anomaly, Rethink and Interbrand. Naeiri likes to engage with a wide range of clients from cultural icons like The Ritz-Carlton and Beats by Dre to industry-specific powerhouses like Thomson Reuters and Prudential. 

She led the Breakthrough Brands report for three years and the global luxury think tank while at Interbrand. Currently, she is a board member on the AIGA NY board where she helping the organization share the power of design with more people.

Living in Toronto, Los Angeles and now New York, Naeiri is a born explorer who draws insight from the edges, the unlikely places, helping clients find original perspective on their industries and audiences.